The new rules of patient engagement: Hosted by ZS

Today’s panel discussion focuses on patient centricity in the healthcare industry, with a focus on improving the patient journey and experience. The panel includes experts from the pharmaceutical industry, as well as patient advocates who bring a unique perspective to the conversation. The moderators highlight the challenges that patients face at various stages of their journey, including difficulties with diagnoses, financial barriers to care, and a lack of alignment between treatment goals and actual outcomes. The discussion also touches on trends towards more patient-led business models and a recognition of the need for greater patient centricity.