D+R Lathian

D+R Lathian Resources

What We Do

We develop strategic multichannel marketing campaigns for brands in all lifecycle stages. Brand teams count on us to get healthcare providers to learn about their product by engaging with our custom-designed, award-winning tactics.


High-Impact Direct Mail

Our expertise in direct mail comes from 20 years of designing unique and interactive mailers that cut through the clutter and provide educational experiences to physician specialties across all therapeutic categories. In a world of digital growth, tangible vehicles— like high-impact direct mail—are increasingly important as a means to gain greater awareness of your brand and maintain that exposure for longer periods of time.


We Are D+R Lathian

Our staff are multichannel marketing specialists, each with more than a decade of healthcare marketing experience. They are attentive, they listen, and they make things easy for our clients.

We are dedicated to understanding the challenges and strategic imperatives of each and every one of our clients, and we continue to provide unmatched service and tailored solutions in response to their needs.

RE THINK

RE IMAGINE

RE EXPLORE a more impactful year for your brand. D+R LATHIAN can make it possible!

Our 22 years of multichannel marketing (MCM) complements your Omnichannel vision.

Our surround-sound marketing approach produces tremendous synergistic RESULTS.

That’s right! For starters, RE THINK the long scrolling email. Emails should be simple and engaging. Our interactive carousel emails give an upgraded user experience by delivering deeper and richer content with easy functionality. Raise awareness, differentiate, and drive HCP engagement and interest.

RE IMAGINE rep access with D+R’s remote rep videos that deliver personalized content to your HCPs on demand. We coach and guide your reps to ensure their personalized videos are the highest quality possible. These videos allow reps and your brand to be in front of your HCPs between live visits. Take rep access to the next level!

RE EXPLORE online landing pages with interactive gamification and KOL-led videos. Stimulate and engage your HCPs through entertaining and educational digital tactics. Amortize costs by integrating these tactics into multiple channels, such as conferences, sales training, and lunch-and-learn appointments, and more!

Finally, don’t forget the POWER of PRINT! Direct mail can boost retention of your messages by 30%!1 RE IMAGINE your direct mail promotion as cognitive retention campaigns that complements digital efforts. QR codes and business reply cards give HCPs more ways to respond to your campaign. And don’t forget patient tools for a complete surround-sound campaign.

Schedule a 1-on-1 session with me to see how D+R LATHIAN can help you…

RE THINK

RE IMAGINE and

RE EXPLORE your multichannel marketing campaigns!

Contact The Team
Greg Ragland
RVP Business Development

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