In today’s health field, change hits fast. HCPs learn new things. Georgia Spain runs digital work at AstraZeneca. Her research shows new trends in med ed. This article pulls words from her talk. It shows gaps, varied channels, regional tests, and new AI tools.
Finding Gaps in Med Ed for HCPs
Time is short. HCPs work hard. Busy work and stress check study. They lack time for study. The work calls for short tools that fit the work flow.
Content is split up. HCPs speak of many sites and groups. They hunt for the right words. This split adds stress and slows learning.
Yet, guidelines are the best tool in care. Most HCPs seek guidelines. Many still lose time to find them. Spain says, in fast fields like cancer, guidelines must sit close, be clear, and fit the care steps.
A Mix of Channels That Still Stays Clear
Study shows no one mix will work for all. HCPs vary in how they like to get words. They may try many ways. Spain shows that a mix must not crowd the space with too much noise. Instead, the work must fit HCPs’ daily beats—when they see patients or get a small pause.
Pharma teams must fix their texts. They must choose quality and ease of use on known sites.
Regional Words in HCP Talks
The study spans the UK, Germany, and the USA. It shows local ways of care. German HCPs like congress words more than in the UK or USA. Such words tell pharma groups to talk with local teams who know their HCP pals.
Spain says, one must not think there is one global HCP. No one size fits all. Local texts must fit local needs.
Moving to One-on-One Learning: Data’s Part
Spain says data helps each HCP. One-to-one texts still wait to be real. Yet, small cuts by groups—by field, work spot, or area—can bring words close. This way, pharma can shape words for each HCP need.
New AI Tools in Med Ed
New AI tools seem bright. In 2022, HCPs wished for one tool to give the best answers. By 2024, over 80% say AI will soon join their med ed work.
HCPs show trust in fast AI words that give true, clear facts. The work may change how HCPs get guidelines and new notes. Pharma can use AI to build tools that give clear, quick words.
What Pharma Heads in Med Affairs and Marketing Must Know
Pharma heads must see Spain’s points:
- Get to high-value words like guidelines fast. Make these keys easy to see and use.
- Use a mix of channels that meets each HCP’s ways. Avoid noise in texts.
- Use local words from each region. Work with local teams to get facts shown rightly.
- Use data to break groups and work close to each HCP as one.
- Try out AI tools as new ways to give fast, true texts that take little work.
The shared words show a path to grow med ed in health work. Pharma can work to bring texts that meet the real work of HCPs. Such steps help care grow with true and quick word flows.
