Tag’s Strategic Leap: Revolutionizing Pharma with Enhanced MLR and Personalized Content


Tag Boosts Medical, Legal Review Capabilities with Key Appointment

In a significant development for the health and life sciences marketing sector, Tag has announced an enhancement to its Medical, Legal Review (MLR) Center of Excellence. This strategic move includes the appointment of Dr. Balaji L G as the Head of Medical Content and MLR, bringing over 16 years of experience in pharmaceutical communications to the role.

George Rex, Tag Americas Chief Client Officer, highlighted the crucial role of Dr. Balaji in advancing the company’s regulatory and modular content capabilities. This appointment is a testament to Tag’s commitment to providing innovative marketing solutions in a highly competitive landscape.

The company’s investment in AI-driven modular content technology is set to revolutionize the delivery of personalized, culturally relevant content across various channels, emphasizing the critical need for speed-to-market in the industry.

With the evolving demands of health and life sciences marketing, focusing on precision, personalization, and regulatory compliance, Tag’s initiative aims to lead in offering content solutions that cater to the complex communication needs of brands, healthcare professionals, and patients. The involvement of global business directors Patricia Mainiero and Lynnie Strother Palancar, alongside Dr. Balaji, underscores Tag’s dedication to pioneering in the field.

This move highlights the increasing demand for transparency and tailored communication in healthcare marketing, providing a strategic advantage to brands aiming to maintain regulatory compliance while effectively engaging their target audiences.

For pharmaceutical executives, Tag’s enhanced MLR capabilities present a valuable partnership opportunity for delivering impactful content that meets regulatory standards, boosts brand presence, and caters to the personalized needs of today’s health consumer.

About Tag

Tag is a global leader in creating and scaling impactful content. With a focus on integrating creative production, strategic sourcing, analytics, and expertise across both digital and physical realms, Tag offers agile and technology-enabled solutions that enable brands to connect with audiences worldwide.